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Blob

Smart Reasoning:

C&E

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Qaagi - Book of Why

Causes

Effects

this data ... use itto setup targeted advertising

the mood of teenagers ... use that informationto createtargeted advertising

use this datato setup targeted advertising

the information it obtained with third parties ... would it use that informationto createtargeted advertising

your confidential emails , contact lists etc ... use that informationto createtargeted advertising

You can use user datato createtargeted advertising

users the optionto preventtargeted advertising

the information Facebook obtained with third parties ... would Facebook use that informationto createtargeted advertising

The use of personal datato createtargeted advertising

using this datato createtargeted DOOH advertising

location data ... usedto createtargeted advertising

Generalized information usedto createtargeted advertising

businesses may also make use of smart city datato createtargeted advertising

take that datato createtargeted advertising

the data they collectto createtargeted advertising

the data collectionresultingfrom targeted advertising

Websites use that behavioral datato createtargeted advertising

Websites use that behavioural datato createtargeted advertising

to use demographicsto createtargeted advertising

which businesses useto createtargeted advertising

Facebook collects users datato createtargeted advertising

accessing Gmail users ' emailsto createtargeted advertising

monetizing user datato createtargeted advertising

selling out user datato createtargeted advertising

the data it collected ... was not usedto createtargeted advertising

to sell the data to brandsto createtargeted advertise

These sorts of cookies are usedto createtargeted advertising

their personal data ... using itto createtargeted advertising

using any student datato createtargeted advertising

using consumer datato createtargeted advertising

Your personal data ... who wantto createtargeted advertising

using personal data collected , without consentto createtargeted advertising

then users can chooseto preventtargeted advertising

A large amount of data ... usedto createtargeted advertising

awwow users de optionto preventtargeted advertising

have used this informationto createtargeted advertising

using information such as an individual ’s location and website useto createtargeted advertising

orderto createtargeted advertising

such data could be usedto createtargeted advertising

whether your data 'sto createtargeted advertising

specifically for your storecreatedspecifically for your store

to influence the voting behaviour of the Canadian publicdesignedto influence the voting behaviour of the Canadian public

to match or appeal to the type of behavior a specific user exhibits Google for Seniorsdesignedto match or appeal to the type of behavior a specific user exhibits Google for Seniors

the usual rush of questioning about whether the law firm violated HIPAA requirementscreatedthe usual rush of questioning about whether the law firm violated HIPAA requirements

immense value for brands — more than 90 % of the unnamed publishercreatesimmense value for brands — more than 90 % of the unnamed publisher

in much higher conversion rates and increased profitshas resultedin much higher conversion rates and increased profits

to surge in sales and Apple Payleadsto surge in sales and Apple Pay

in VK , Facebook , Instagramsettingin VK , Facebook , Instagram

to high conversion rates and far more qualified client prospectsleadsto high conversion rates and far more qualified client prospects

the real harm(passive) created bythe real harm

specifically for the mobile environmentcreatedspecifically for the mobile environment

specifically for mobile usersdesignedspecifically for mobile users

to traffic to a brand or storemay leadto traffic to a brand or store

up on Facebook to encourage people to click through the Norton Rapid sitewas setup on Facebook to encourage people to click through the Norton Rapid site

the 2016 presidential electionto influencethe 2016 presidential election

a win - win situation for all the parties – the telcos , Intigral and the advertisers who wish to reach a specific audiencecan createa win - win situation for all the parties – the telcos , Intigral and the advertisers who wish to reach a specific audience

to continue because " Facebook is an advertising - supported serviceis setto continue because " Facebook is an advertising - supported service

for sales and getting more people through the dooris designedfor sales and getting more people through the door

up to the 2016 US Presidential electionleadingup to the 2016 US Presidential election

people when they ’re at the top of the conversion funnel and coax them downcan influencepeople when they ’re at the top of the conversion funnel and coax them down

to grow engagement and build awarenessdesignedto grow engagement and build awareness

parameters to push ads to a specific group of userssetsparameters to push ads to a specific group of users

to higher conversions than standard run of network adsleadsto higher conversions than standard run of network ads

to generate revenue stream for these ISPs Topolski ( 2008designedto generate revenue stream for these ISPs Topolski ( 2008

to better conversion rates , which translates to higher revenue for youleadsto better conversion rates , which translates to higher revenue for you

new revenue streams for all sorts of business venuescreatesnew revenue streams for all sorts of business venues

the company 's drop in revenue and stock declinecausedthe company 's drop in revenue and stock decline

up a campaign , creating test ads , maintaining and moderating , reporting and statisticssettingup a campaign , creating test ads , maintaining and moderating , reporting and statistics

a massive global demand for personal information that can be used for such targetingcreatesa massive global demand for personal information that can be used for such targeting

to reach specific audiences at a low cost , high probability of reaching people that are interesteddesignedto reach specific audiences at a low cost , high probability of reaching people that are interested

a slippery slope where companies use personal information in ways people just do n’t expectcreatea slippery slope where companies use personal information in ways people just do n’t expect

to disruptions in democratic processes throughout the world , including the 2016 U.S. Presidential Electionhave ledto disruptions in democratic processes throughout the world , including the 2016 U.S. Presidential Election

a sense of urgency by deliberately using products and language popular with young people to promote the consumption of pizzahad createda sense of urgency by deliberately using products and language popular with young people to promote the consumption of pizza

in a 55 percent increase in revenue through contactless purchases and a 135 percent increase in overall mobile payment usageresultedin a 55 percent increase in revenue through contactless purchases and a 135 percent increase in overall mobile payment usage

in an estimated $ .65 million in savings Reduced customer acquisition cost by 30 % Increase revenue by $ 20 million Double their revenueresultingin an estimated $ .65 million in savings Reduced customer acquisition cost by 30 % Increase revenue by $ 20 million Double their revenue

to drive sales results in your print media campaignsdesignedto drive sales results in your print media campaigns

marketers to take very specific approaches to easily identifiable groups who share predictable purchasing habitshas causedmarketers to take very specific approaches to easily identifiable groups who share predictable purchasing habits

to be seen by the right customer , not just anyonedesignedto be seen by the right customer , not just anyone

to ' weed out ' the unprofitable clientsdesignedto ' weed out ' the unprofitable clients

to appeal to users with those characteristicsespecially designedto appeal to users with those characteristics

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Smart Reasoning:

C&E

See more*