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Qaagi - Book of Why

Causes

Effects

branded communities ... a better wayto createsocial validation

a third party presentationcreatesocial validation

The search for “ likes ” andleadssocial validation

The hunt for “ likes ” andleadssocial validation

deliver valueto createREAL social validation

to acknowledge your employees to be models of your valuesthereby creatingsocial validation

They use celebrity endorsementsto createsocial validation

Shareable ContentCausesSocial Validation

whole lot more engagementleadingto social validation

social pressures(passive) are instinctively influenced bySocial Validation People

a false realitycreatedfor social validation

We also incorporate Social Media -- such as Facebook , LinkedIn , and Twitter -- into our web sitesto createsocial validation

opinionswill causesocial validation

trendscan leadto ‘ social validation

L. Casiraghi , G. Faigenbaum , A. Chehtman , and M. SigmaninfluencesSocial validation

to speakto createsocial validation

existing todayto createsocial validation

to a potential risk of fake profiles and even botsleadsto a potential risk of fake profiles and even bots

to trust and sales conversionleadsto trust and sales conversion

individuals ’ judgments over ownershipinfluencesindividuals ’ judgments over ownership

to subliminally influence and coerce women into believing that abortion is a simple clean proceduredesignedto subliminally influence and coerce women into believing that abortion is a simple clean procedure

to a hoookup risk of fake profiles and even botsleadsto a hoookup risk of fake profiles and even bots

to the sharable content which potentially could explode the trafficleadsto the sharable content which potentially could explode the traffic

to Social Proof relating to the success / failure of any businessleadsto Social Proof relating to the success / failure of any business

most of your motivationsmight be creatingmost of your motivations

a few simple guidelines for myselfcreateda few simple guidelines for myself

to the second ... based on empowermentleadsto the second ... based on empowerment

some teens to spend more time on itcan causesome teens to spend more time on it

Us To Behave How We Do - ReviewInfluencesUs To Behave How We Do - Review

to you making moneyis contributingto you making money

normal people to turn into bloggerspromptsnormal people to turn into bloggers

the social media revolutionhas ledthe social media revolution

me to a sleepless internship with Goldman Sachs ... and then four years at McKinseyledme to a sleepless internship with Goldman Sachs ... and then four years at McKinsey

customers to question if they should purchase from you at allcausingcustomers to question if they should purchase from you at all

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