to the profitability of a firm ( Anderson et al . 1994 ; Eklof et al . 1999 ; Ittner and Larcker 1996 ; Fornell 1992 ; Anderson and Sullivan 1993 ; Zeithaml 2000leadto the profitability of a firm ( Anderson et al . 1994 ; Eklof et al . 1999 ; Ittner and Larcker 1996 ; Fornell 1992 ; Anderson and Sullivan 1993 ; Zeithaml 2000
to customer loyalty , which leads to profitability and lower churn rateleadsto customer loyalty , which leads to profitability and lower churn rate
to relationship strength , which leads to relationship longevity , which leads to customer relationship profitabilityleadsto relationship strength , which leads to relationship longevity , which leads to customer relationship profitability
to positive WOM Communicationsleadsto positive WOM Communications
to higher repurchase intent , as well as willingness to recommend and willingness to talk positively about a productleadsto higher repurchase intent , as well as willingness to recommend and willingness to talk positively about a product
customer satisfaction and product assortment and gilliesinfluencescustomer satisfaction and product assortment and gillies
to good customer relationshipsleadsto good customer relationships
a lack of knowledge about chinese customers perceptionsmight leada lack of knowledge about chinese customers perceptions
to their commitment with the organizationleadsto their commitment with the organization
the performance of an Islamic bank and determines its competitiveness and successcan influencethe performance of an Islamic bank and determines its competitiveness and success
high impact strategic projectsLeadinghigh impact strategic projects
to financial gainseventually leadto financial gains
from the comparison of expectations with performance According to Bitner & Hubert ( 1994resultsfrom the comparison of expectations with performance According to Bitner & Hubert ( 1994
in word of mouth communication ( Berry and Parasuraman , 1991resultsin word of mouth communication ( Berry and Parasuraman , 1991
from the comparison of expectations with performance " ( Shepherd , 1999 ; Cronin Jr. and Taylor , 1992 ; Bolton & Drew , 1991 ; and Parasuraman et alresultsfrom the comparison of expectations with performance " ( Shepherd , 1999 ; Cronin Jr. and Taylor , 1992 ; Bolton & Drew , 1991 ; and Parasuraman et al
to examine the relationship between service between service quality and customer satisfactiondesignedto examine the relationship between service between service quality and customer satisfaction
to customer commitment ( Johnson and Sirikit , 2002contributesto customer commitment ( Johnson and Sirikit , 2002
literature review andinfluenceliterature review and
from the comparison of expectation with performanceresultsfrom the comparison of expectation with performance