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in treading the path of possibilities that digital media has opened up to us , brands now leverage on the power of influencersto influenceconsumer behaviour in favour of sales
to make consumers aware of a new product , to stimulate nonusers to sample an existing product , or to increase overall consumer demand(passive) may be designedConsumer sales promotions
Consumer Sales Promotion program(passive) is designedConsumer Sales Promotion
using mass mediato influenceconsumers Sales promotion -nonpersonal
factorsinfluencingconsumer responsiveness to sales promotions
how cultural , legal , and economic differencesmay influenceconsumers ' response to sales promotions
great potentialto influenceconsumer behaviour towards sales
Consumer sales promotion activities(passive) are designedObjectives of consumer sales promotions
the models ... teach ushow to influencethem.-1 More Money , Sales Promotion , Response Sales , Consumer Behaviour , Media Marketing
to encourage customers to buy a product Promotion Activity With a partnerdesignedto encourage customers to buy a product Promotion Activity With a partner
to encourage customers to buy a product Types of Consumer Promotion over publicity Couponsdesignedto encourage customers to buy a product Types of Consumer Promotion over publicity Coupons
to stimulate consumer purchasing ( coupons , contests , sweepstakes , rebates , rewards etcdesignedto stimulate consumer purchasing ( coupons , contests , sweepstakes , rebates , rewards etc
to accomplishdesignedto accomplish
varying relationship with consumer responses based on the self - regulating trait of the consumercreatevarying relationship with consumer responses based on the self - regulating trait of the consumer
to build reseller trafficdesignedto build reseller traffic
to gain reseller support and to improve reseller selling effort.• Sales promotions aimed at distributors to encourage them to stock a particular productdesignedto gain reseller support and to improve reseller selling effort.• Sales promotions aimed at distributors to encourage them to stock a particular product