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The number and location of customersgreatly influencethe promotion mix
The company must divide the promotion budget among the major toolsto createthe promotion mix
But how does the company decide on the total promotion budget and its division among the major promotional toolsto createthe promotion mix
1.2 Elements of promotional mix Personal Selling Sales Promotion Public Relation • Trade Fairs and Exhibitions Advertising Sponsorship Online Promotions 1.3 Factorsinfluencingpromotion mix
to attract large number of customers with different techniques(passive) is designedPromotional mix
The specification of these four is variablecreatespromotional mix
to match customer needs(passive) should be designedPromotional mix
of diverse elements such as personal selling , sales promotion , advertising , publicity and direct marketing(passive) is composedPromotional mix
consideredwhen settingpromotional mix
But how does the company determine its total promotion budget and the division among the major promotional toolsto createthe promotion mix
of four distinct elements : Advertising , Sales Promotions , Word of mouth and Public Relations(passive) is composedPromotion mix
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/ pressurescan influencethe promotion mix
of four tools of communications- advertising , personal selling , sales promotion , and publicity(passive) is composedPromotion mix
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the distribution structure employed for the product(passive) is also influenced byThe promotion mix
Step 4designthe promotion mix
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sales by 25 % of the change And other factors such as the product itself , pricing and distribution accounted for the larger 75 % ( Sunday & Bayode , 2011influencedsales by 25 % of the change And other factors such as the product itself , pricing and distribution accounted for the larger 75 % ( Sunday & Bayode , 2011
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Promotional mix of premier weekend(passive) is designedPromotional mix of premier weekend
Walmart ’s(passive) is composedWalmart ’s
demand as such increase sales volume in Mr. Biggscreatesdemand as such increase sales volume in Mr. Biggs
Advertising ObjectivesSettingAdvertising Objectives
pricing Cost sets the floor for the price a company can charge for its products or servicesalso influencespricing Cost sets the floor for the price a company can charge for its products or services
purchasing behaviorto influencepurchasing behavior
up to the final month of the seasonleadingup to the final month of the season
of advertising , public relations , personal selling , direct marketing and sales promotionis composedof advertising , public relations , personal selling , direct marketing and sales promotion
new communication opportunitiescreatingnew communication opportunities
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the selection of TE institute is associated with diversified studentsinfluencesthe selection of TE institute is associated with diversified students