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Smart Reasoning:

C&E

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Qaagi - Book of Why

Causes

Effects

system downtime , cost of spares , repair equipment , personnel and cost of warranty claims(passive) caused byproduct or service failure

a few common mistakescauseproducts and services to fail

Badly welded components separatecausingproducts and services to fail

the most common mistakecausesproducts and services to fail

inaccurate usage information from the customer communitycould ... createservice / product failures

A knowledge and understanding of common product launch pitfalls can helppreventfinancial product and service failures

Without the filter , laundry items and lint can enter the productcausingproduct malfunction and failure

Surface damages to the sealing areacan ... causeproduct and system failure

the cost of detecting errorscreatea product / service failure

The bean counters win this battle everytimeresultingin service and product failure

poor quality(passive) caused bypoor quality

costly delayscreatecostly delays

injuries and deathcan causeinjuries and death

to lawsuits , injuries and deathsleadingto lawsuits , injuries and deaths

either to ‘ exit ’ or ‘ voice ’ by consumerscan leadeither to ‘ exit ’ or ‘ voice ’ by consumers

customer dissatisfaction and frantic telephonemay triggercustomer dissatisfaction and frantic telephone

to consumer retaliation via triggering consumer ’s negative emotions such as anger , dissatisfaction and perceived betrayalwill leadto consumer retaliation via triggering consumer ’s negative emotions such as anger , dissatisfaction and perceived betrayal

a big inconvenience to customercausesa big inconvenience to customer

in large uncontrolled costscan resultin large uncontrolled costs

a strong relationship customer to obsess the feeling of lack of trust ( low level of trustcausesa strong relationship customer to obsess the feeling of lack of trust ( low level of trust

whenever possibleis preventedwhenever possible

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Smart Reasoning:

C&E

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