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Miss - 4099 Words | Bartleby 4099 WordsAug 30 , 201317 Pages Ch1 1.The production concept and product concept ... orientationscan leadto marketing myopia
CriticismThe production conceptcan leadto marketing myopia
The production concept and product concept ... two philosophiescan ... leadto marketing myopia
shortsightedness or losing sight of underlying customer needs by only focusing on existing wants(passive) is caused byMarketing myopia
The main drawback of product concept iscan leadto marketing myopia
The important drawback of product concept iscan leadto marketing myopia
The marketing concept ... the production conceptcan leadto marketing myopia
One problem which has been associated with the product concept ismight ... leadto marketing myopia
The production concept and product concet ... orientationscan leadto marketing myopia
This product orientationwill only leadto marketing myopia
more content … A ) production concept B ) product concept C ) selling concept D ) marketing concept E ) societal marketing concept Objective : 1 - 3 19 ... most likelyto leadto marketing myopia
their marketing strategies company ’s productscould ... leadto marketing myopia
the only factor for the formation of marketing strategiesresultsin marketing myopia
Focusing only on company ’s productscan leadto marketing myopia
Inc. Focusing only on the productscan leadto marketing myopia
management orientations that are more likelyto leadto marketing myopia
the concept of marketing myopia which marketing conceptmay leadto marketing myopia
Consumers favor products that are available and highly affordable i.Can leadto marketing myopia
the slope of its businessresultsto marketing myopia
Stereotypes and failure to adjust to market and consumer changescan leadto marketing myopia
shortsightedness or losing sight of marketing challenges(passive) is caused byMarketing myopia
An excess focus on the product and not on the customersleadsto “ Marketing Myopia
While big sales promotion effort is requiredresultingin “ marketing myopia
the production ideacan promptmarketing nearsightedness
A greater focus on underlying customer needs than on existing customer wantsleadsto marketing myopia
as wellmight ... leadto marketing myopia
One problem which has been associated with the product concep ismight ... leadto marketing myopia
organisations ... the productleadsto marketing Myopia
the manufacturing ideacan causemarketing myopia
the factmight ... leadto marketing myopia
This type of philosophy tendsto resultin marketing myopia
where the organization overlooked the significance of distinct substitutes out there in the companymight leadto marketing myopia
continuous product improvementsLeadsto marketing myopia
The draw back of item theory is where the company overlooked the significance of unique substitutes out there in the enterprisemight resultin marketing myopia
the significance of different replacements ... the organization enterprisemay resultin marketing myopia
Diversification leads to market expansionthereby preventingmarketing myopia
the output ideacan causemarketing myopia
the failure of managementleadsto marketing myopia
Week Feedback systemleadsto marketing myopia
Decisions made without noticing these changes ... piecemeal initiativeswill resultin marketing myopia
a company to ignore crucialmay causea company to ignore crucial
Company to fall behind in dynamic environmentcausesCompany to fall behind in dynamic environment
lot damage to the company than they gain in short term benefitsis causinglot damage to the company than they gain in short term benefits
companies to focus on their own organisation and product – line rather than on customers ’ needs and wantsleadscompanies to focus on their own organisation and product – line rather than on customers ’ needs and wants
in an unclear focus on the brandresultingin an unclear focus on the brand
distortion of strategic vision and can result in failure of organizationcan causedistortion of strategic vision and can result in failure of organization
in business nearsightedness or shortsightednessresultingin business nearsightedness or shortsightedness
inability to see things from a long term perspectivecausesinability to see things from a long term perspective
the business world from seeing reality and made it difficult to identify new opportunities to create value and do business in unexplored parts of the globehas preventedthe business world from seeing reality and made it difficult to identify new opportunities to create value and do business in unexplored parts of the globe
the business world from seeing reality and made reality difficult to identify new opportunities to create value and do business in unexplored parts of the globehas preventedthe business world from seeing reality and made reality difficult to identify new opportunities to create value and do business in unexplored parts of the globe
your business to failcan ... causeyour business to fail
you to market the same way you did five or ten years agowould causeyou to market the same way you did five or ten years ago
the industrypreventedthe industry
the manufacturers to ignore the fear of driving and in turn concentrate on the product sidecan causethe manufacturers to ignore the fear of driving and in turn concentrate on the product side
many to mimic retailers ’ holiday sales pitchescausesmany to mimic retailers ’ holiday sales pitches
a more subdued portrait of a consumerpaintsa more subdued portrait of a consumer
almost everyone herehas ledalmost everyone here
an organization to narrow thinking about why people pay attention to them , or bother to act , by only focusing on their traditional service or product offeringcan leadan organization to narrow thinking about why people pay attention to them , or bother to act , by only focusing on their traditional service or product offering
low expectations for a market offeringsetlow expectations for a market offering
to the decline of firms as their shortsighted product based approachleadsto the decline of firms as their shortsighted product based approach
, maintain , grow exchange relationshipsto create, maintain , grow exchange relationships
it before it spreadsto preventit before it spreads
usuallycausesusually
the concept of re - framinginventedthe concept of re - framing