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Qaagi - Book of Why

Causes

Effects

The Funniest AdvertisementsEver CreatedUsing humour in advertising

any persondiscovershumorous advertisement

to be funny for the target audience and provokes laughter in the viewer / reader(passive) is designedHumorous advertising

The absurd next step ... used in the funniest commercialsto creategreat advertising humor

The easiest wayto createhumor in your advertising

Some spoofs may also be employedto createhumour in the poster ads

obviously exaggeratedto createhumour in the advertisement

the cultural factorsinfluenceadvertising humor success

the freedomto createhumorous , unexpected advertising

At present , many companies are utilising famous characters or locationsto createhumour in their adverts

to get your attention and sell you a product or servicedesignedto get your attention and sell you a product or service

people , especially Gen Z ... from avoiding ads and shifting their attention to something elseto preventpeople , especially Gen Z ... from avoiding ads and shifting their attention to something else

usuallyprovokesusually

ads that resonated the most stronglycreatedads that resonated the most strongly

datecreateddate

undoubtedlycreatesundoubtedly

to more positive responses ... and to direct and/or indirect persuasive effects , and b ) to what extent they are different for high and low nfc - individualsleadsto more positive responses ... and to direct and/or indirect persuasive effects , and b ) to what extent they are different for high and low nfc - individuals

to better resultsleadsto better results

a positive brand imagecan createa positive brand image

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