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Qaagi - Book of Why

Causes

Effects

rebatesSeveral factorshave contributedto the growth of sales promotion

the economic factorsinfluencingthe growth of sales promotion

sales promotion Factorscontributingto growth of sales promotion

A)Measurability B)Falling cost of advertising C)Lengthening product lifecycles ... a factorhas contributedto the growth of sales promotions

Education about productscan creategrowth of sales

expansion of number of routes where the technology of the electronic ticket is introduced(passive) is caused byGrowth of sales

brand presence of a organizationcausesgrowth of sales

to profit increasealso leadsto profit increase

sales - promotion objectives ; selecting sales - promotion tools ; developing the sales - promotion programme , public relationssettingsales - promotion objectives ; selecting sales - promotion tools ; developing the sales - promotion programme , public relations

sales processes to reach targets Identify and update KPIs for the Sales teams Identifying and following up on salesCreatesales processes to reach targets Identify and update KPIs for the Sales teams Identifying and following up on sales

internationallycreatedinternationally

to the growth in varietyleadsto the growth in variety

recentlyhas ... leadrecently

from both stress alleviation and growth simulation [ 62 , 63resultedfrom both stress alleviation and growth simulation [ 62 , 63

from the loss of HK activityresultingfrom the loss of HK activity

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