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Qaagi - Book of Why

Causes

Effects

Maison Lancômehas composedfragrances of emotion ... &

The Japanese designerhas inventedfragrances of pure emotion

her main objective beingto createfragrances that arouse emotion

devicesto triggeremotions through smell

The point isto createan emotion in relation to the fragrance

the companycreatesscents that represent emotions

the systemtriggersemotional responses to fragrance

that would help himcreatefragrances to conjure emotions

a desireto createperfumes to reflect emotions

Luci ed Ombrecreatingemotions in the perfume aficionados world

our behavior Where the scent is goodinfluencesour behavior Where the scent is good

allergiescan causeallergies

to action at the retail levelleadingto action at the retail level

memories , images and sensations in all of ustriggersmemories , images and sensations in all of us

focusing less about the notes of a perfumeis triggeringfocusing less about the notes of a perfume

This complementary collection of timeless and(passive) is designedThis complementary collection of timeless and

to be worn alone or layered togetherdesignedto be worn alone or layered together

in honour of the 60th Annual Cannes Film Festival- a romantic and festive year of celebrationCreatedin honour of the 60th Annual Cannes Film Festival- a romantic and festive year of celebration

a memorytriggersa memory

facial redness , and a calming serum to help even out skin tonecan causefacial redness , and a calming serum to help even out skin tone

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