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an increase in non - fiction reality shows and cricket , news and regional programmingleadingto audience fragmentation
increased interference from out - of - market stations(passive) caused bythe audience fragmentation
increased availability of alternative forms of leisure and entertainment activities , such as social networking platforms and video games(passive) caused byaudience fragmentation
Key points in this presentation : - Media outlets have explodedcausingaudience fragmentation
new digital media options(passive) caused byThe audience fragmentation
digital TVcausesaudience fragmentation
way ... rapid technological changehas ledto audience fragmentation
The increasing sophistication of internet usagehas ledto audience fragmentation
Increased choice in what and where to consume video contenthas leadto audience fragmentation
The many ways consumers can interact with a brandhave createdserious audience fragmentation
the establishment of many TV and radio stationshas ledto audience fragmentation
The increasing number of digital media options available , including through social media platforms and news aggregators , has expanded consumer choice significantlyresultingin audience fragmentation
The increasing number of digital media options available , including through social networking platforms and news aggregation websites , has expanded consumer choice significantlyresultingin audience fragmentation
increasing numbers of channels , and therefore consumer choice(passive) caused byaudience fragmentation
The proliferation of choices available to consumers for information and entertainmenthas resultedin audience fragmentation
because the overall number of consumers are now spread across many more vehiclesthus resultingin audience fragmentation
All three Australian commercial TV networks have invested heavily in digital multichannels in the last 12 months , which are experiencing significant audience growthcontributingto audience fragmentation
niche programming(passive) created bythe audience fragmentation
New mediais resultingin audience fragmentation
The proliferation of impressions across new devices and screensis causingmassive audience fragmentation
This proliferation of contenthas resultedin audience fragmentation
Indian language niche channelswill ... leadfragmentation of audiences
the proliferation of niche cable channels ( e.g. the fly fishing channel(passive) caused byAudience fragmentation
The increase of number of media outlets and platformshave causedaudience fragmentation
The sheer amount of video content availableis resultingin audience fragmentation
the large numbers of DTH subscribers in local markets(passive) caused byaudience fragmentation
the introduction of specialized channels in addition(passive) caused byThe audience fragmentation
the digital disruptionleadsto audience fragmentation
severe and sustained challenges ... digital non - linear platformsare leadingto audience fragmentation
technology(passive) caused byaudience fragmentation
The explosion of channelshas inevitably ledto audience fragmentation
Many channelscausesaudience fragmentation
> new competitionwill causeaudience fragmentation
the launch of digital terrestrial television in 2005(passive) caused byaudience fragmentation
the multitude of channelshas resultedin audience fragmentation
Another important shiftcontributingto audience fragmentation
the rise of the Webâ€â€ledto audience fragmentation
increased listening optionsledto audience fragmentation
on demand and catch - up options(passive) caused bythe audience fragmentation
shifts in media technologieshave resultedin audience fragmentation
new opportunities and headaches for advertisers trying to reach their target audiences efficiently and costis creatingnew opportunities and headaches for advertisers trying to reach their target audiences efficiently and cost
to expansion and fragmentation of advertising inventoryleadsto expansion and fragmentation of advertising inventory
from the increased penetration of pay television and other platformsresultingfrom the increased penetration of pay television and other platforms
some advertisers to rethink their bias toward TVis causingsome advertisers to rethink their bias toward TV
lower ratingshas causedlower ratings
broadcasters and filmmakershas ledbroadcasters and filmmakers
to accelerateis setto accelerate
to a progressive decline in accuracy in existing peoplemeter systemsis leadingto a progressive decline in accuracy in existing peoplemeter systems
the separation of the audiencecausesthe separation of the audience
in a cost increase for TV ad campaigns with the same reach targetsresultsin a cost increase for TV ad campaigns with the same reach targets
partlyhas ... contributedpartly
multiple challenges for publisherscreatesmultiple challenges for publishers
to a situation in which broadcast TV no longer holds a monopolyhas ledto a situation in which broadcast TV no longer holds a monopoly
from a wider variety of publishersresultsfrom a wider variety of publishers
cries that the : 30 spot is deadhas promptedcries that the : 30 spot is dead
to communities that are both smaller and less welcomingcan leadto communities that are both smaller and less welcoming
the four major networks to collapse in the ratings's causedthe four major networks to collapse in the ratings
by example Omnichannel strategy Measuring the ROI of mobileLeadingby example Omnichannel strategy Measuring the ROI of mobile
from the market entry of these channels and the erosion of terrestrial ratingsresultingfrom the market entry of these channels and the erosion of terrestrial ratings
from the distribution of an increasing number of Canadian pay and specialty services and non - Canadian servicesresultingfrom the distribution of an increasing number of Canadian pay and specialty services and non - Canadian services
the multi - device erahas createdthe multi - device era
an unprecedented crisis(passive) caused byan unprecedented crisis
a fundamental need for marketers to make video advertising more relevant , addressable and personalizedis creatinga fundamental need for marketers to make video advertising more relevant , addressable and personalized
the proliferation of ad networks and the emergence of ad exchangeshave createdthe proliferation of ad networks and the emergence of ad exchanges
the decline in viewership(passive) caused bythe decline in viewership
media scholars to focus less on what media does to people and more on what people do with media is applicable not only to audience fragmentation across various channels but also across time ( pp . 369 370may causemedia scholars to focus less on what media does to people and more on what people do with media is applicable not only to audience fragmentation across various channels but also across time ( pp . 369 370
a demand for greater diversity in news stories and hyper - localization ( Maier , 2010has createda demand for greater diversity in news stories and hyper - localization ( Maier , 2010
to predictions of woe for broadcastershas ledto predictions of woe for broadcasters
initiallyresultedinitially
to continued ratings erosion ... and rather than limit our targeting ability and overlook those low - rated programswas leadingto continued ratings erosion ... and rather than limit our targeting ability and overlook those low - rated programs
to a reconfiguration of the landscapeleadsto a reconfiguration of the landscape
the need for more objective data to guide advertising spending across multi - media , cross - platform buyshas createdthe need for more objective data to guide advertising spending across multi - media , cross - platform buys
from channel proliferation in the 1990sresultingfrom channel proliferation in the 1990s
to an explosion in both capital markets and M&A activity between traditional and new mediahas ledto an explosion in both capital markets and M&A activity between traditional and new media
the need for new forms of audience measurementhas createdthe need for new forms of audience measurement
to cutbacks in the newsroom , which has contributed to more of the same kind of journalistic problems that caused trust to fall in the first placehas ledto cutbacks in the newsroom , which has contributed to more of the same kind of journalistic problems that caused trust to fall in the first place
significant operational and technical challengescreatessignificant operational and technical challenges
following years of a virtual FTA TV duopolyis creatingfollowing years of a virtual FTA TV duopoly
in intensified competitionhas resultedin intensified competition
a groundswell of excitement in the media industry with investments , experimentation and strong alliances from all sides of the industry trying to find , create and most important ... define the valueis creatinga groundswell of excitement in the media industry with investments , experimentation and strong alliances from all sides of the industry trying to find , create and most important ... define the value