the ' damage(passive) caused bythe ' damage

and efficiently maintain long - term links with their fans and target consumersto createand efficiently maintain long - term links with their fans and target consumers

for crackdownsetfor crackdown

associations through more oblique references to the event itselfcreateassociations through more oblique references to the event itself

to circumnavigate the increasingly heavy policing of advertising around major sporting eventsdesignedto circumnavigate the increasingly heavy policing of advertising around major sporting events

to protect official sponsorsdesignedto protect official sponsors

the impression of a brand being associated with a sporting event when itto createthe impression of a brand being associated with a sporting event when it

a false impression of cooperation between the commercial actor and the Olympic movementcreatesa false impression of cooperation between the commercial actor and the Olympic movement

brand impact for brave businesses ready for riskcan ... createbrand impact for brave businesses ready for risk

the phraseoriginatedthe phrase

the impression that your business is linked with something when it is notcreatesthe impression that your business is linked with something when it is not

visibilityCreatevisibility

more competition that usually leads to lower pricescreatesmore competition that usually leads to lower prices

an increased risk particularly by Chinese companies that use their relationships with authorities to target foreign brand ownerscreatesan increased risk particularly by Chinese companies that use their relationships with authorities to target foreign brand owners

in the most creative campaignscan ... resultin the most creative campaigns

work for sports lawyers on both sides of the fencecreateswork for sports lawyers on both sides of the fence

in competitor ’s brands gaining more attention and publicity than the event ’s official sponsorsresultsin competitor ’s brands gaining more attention and publicity than the event ’s official sponsors

confusion in the consumer ’s mind which may deny the legitimate sponsor recognition for its investmentcreatesconfusion in the consumer ’s mind which may deny the legitimate sponsor recognition for its investment

a unfair advantageRead MoreSocial media affects people’s daily liveshad createda unfair advantageRead MoreSocial media affects people’s daily lives

the enormous financial losses(passive) caused bythe enormous financial losses

in a direct or indirect financial loss to a sponsor or encroachment of a sponsor ’s rightsmay resultin a direct or indirect financial loss to a sponsor or encroachment of a sponsor ’s rights

debate and competing argumentsprovokesdebate and competing arguments

to lower prices of products since ambush marketing provides the platform for competition among various brands who wants to take hold of the marketcould resultto lower prices of products since ambush marketing provides the platform for competition among various brands who wants to take hold of the market

a likelihood of consumer confusioncreatesa likelihood of consumer confusion

to positive outcomes when successfully executed , the perceived lack of ethics that surround the practice , certainly in some circlesleadsto positive outcomes when successfully executed , the perceived lack of ethics that surround the practice , certainly in some circles

harm to official sponsors ... and will strengthen the overall protection of sponsors ’ rights and the awarding of tax incentivescausesharm to official sponsors ... and will strengthen the overall protection of sponsors ’ rights and the awarding of tax incentives

a unfair advantage by not making any financial contributionhad createda unfair advantage by not making any financial contribution

to trademark infringement by providing the applicable laws , the instances which lead to the promulgation of such rules and the good that these measures seek to promotecan leadto trademark infringement by providing the applicable laws , the instances which lead to the promulgation of such rules and the good that these measures seek to promote

in a direct or indirect financial loss to a sponsor or encroachment of a sponsor ’s rightsmay resultin a direct or indirect financial loss to a sponsor or encroachment of a sponsor ’s rights

in motion three weeks before the event and comprised various TV ads and YouTube videos promoting star athleteswas setin motion three weeks before the event and comprised various TV ads and YouTube videos promoting star athletes

positive brand attitude 3createspositive brand attitude 3

in more and more competition between rival companies and brandsresultsin more and more competition between rival companies and brands

a confusing and ugly environmentmight createa confusing and ugly environment

a lot of controversyhas causeda lot of controversy

they disagreed on the degree of protection given to major sponsors and the level of power given to the Ministershould be preventedthey disagreed on the degree of protection given to major sponsors and the level of power given to the Minister

questions for chapter 3 caseis preventedquestions for chapter 3 case

problemshas causedproblems

the threat(passive) caused bythe threat

much concern to the London Organising Committee of the Olympic Games ( LOCOGis causingmuch concern to the London Organising Committee of the Olympic Games ( LOCOG