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10.1002 / acp.3198CreatingNostalgic Advertising
Abstract HTML PDF ( 654 KB ) ( 1741 ) SelectDoes ... contributenostalgic advertising
This move is designedto triggernostalgia , a reminder of the company ’s community heritage
Coca - Cola Great Britain worked with graphic designer Noma Bar and UK design agency Recipeto createthe iconic ads , which are reminiscent of the brand ’s historic print ads
Gap 's newest campaignwas createdas a throwback to the brand 's ' 90s ads
two representatives from the hotel ’s ownership group ... the spaceswere designedto evoke some of the nostalgia of the brand
When measuring advertising awareness , researchers provide respondents with a retrieval cueto triggerrespondents ' memories of a brand 's advertising
BBHcreatesbranding ads for ScottishPower
to be Published University of Florida College of Journalism and Communications Advertising Professor Jon Morris and Ph.D. students Ilyoung Ju and Yunmi Choi and Department of Psychology Associate Professor Susan Bluck and Ph.D. student Hsiao - Wen Liao ’s research articleCreatingNostalgic Advertising
a comment “ A Memorable Impression :How to createbrand memories in advertising
indeeddo ... influenceindeed
the type of thoughts consumersdo ... influencethe type of thoughts consumers
a degree of trust with the consumer by associating your brand with individuals ' memoriesto createa degree of trust with the consumer by associating your brand with individuals ' memories
This move(passive) is designedThis move
among people old enough to remember the original 1970s adcreatedamong people old enough to remember the original 1970s ad
to appeal to their emotionsdesignedto appeal to their emotions
to create a false provenance and history for supposedly artisanal productsdesignedto create a false provenance and history for supposedly artisanal products
to create a false provenance and history for supposedly artisanal originsdesignedto create a false provenance and history for supposedly artisanal origins
consumers in different ways ... depending upon their experiences with a brandinfluencesconsumers in different ways ... depending upon their experiences with a brand
people who love nostalgia — our users(passive) are ... influenced bypeople who love nostalgia — our users